New Delhi, Dec 31 || The launch of the Market Access Support Intervention scheme under the Export Promotion Mission by the government marks a strategic shift in country’s export strategy, aimed at strengthening international market access for India’s exporters, particularly micro, small and medium enterprises (MSMEs), and first-time exporters, the PHD Chamber of Commerce and Industry (PHDCCI) said on Wednesday.
The Market Access Support Intervention (MAS) addresses structural constraints that have limited the participation of India’s exporters in global value chains. By providing institutional and financial support for international trade fairs, buyer–seller meets and reverse buyer–seller meets, MAS lowers entry barriers and improves buyer discovery for Indian firms, PHDCCI President Rajeev Juneja said in a statement.
The Export Promotion Mission, with a total outlay of Rs 25,060 crore for FY 2025–26 to FY 2030–31, consolidates previously uneven export support schemes into a single, integrated framework.