New Delhi, Sep 12 || The Election Commission of India (ECI) on Friday commenced a one-day workshop for the media and communication officers, in its bid to establish an effective communication strategy at the grassroots level.
The one-day workshop, organised in the national capital, is aimed at educating and training the media and communication officers at the respective Chief Electoral Officer (CEO) offices in all 28 states and 8 Union Territories, to take forward the poll panel’s message to the electorate and help them differentiate between political narratives and factual information.
The one-day workshop was inaugurated by CEC Gyanesh Kumar in the presence of ECs Sukhbir Singh Sandhu and Vivek Joshi.
The move assumes significance as this comes ahead of poll season, and at a time when the communication space remains saddled with challenges of fake news, misinformation campaigns and AI-inspired videos. With Bihar elections slated towards 2025 end and crucial states like West Bengal, Tamil Nadu, Kerala and Assam going to polls next year, the electoral arena remains packed with activity.