New Delhi, Aug 2 || The smartphone revenues worldwide grew 10 per cent (year-on-year) in the April-June quarter (Q2 2025) to exceed $100 billion (more than Rs 8.7 lakh crore) -- the highest level in a second calendar quarter to date, according to a new report.
In contrast, global shipments saw a meagre 3 per cent (on-year) rise during the quarter, according to Counterpoint Research’s latest Market Monitor service.
Meanwhile, the global average selling price (ASP) also hit a second-quarter peak, rising 7 per cent YoY in Q2 to approach $350.
The market witnessed both volume and value growth despite ongoing macroeconomic headwinds in several key regions. Amid the easing out of US tariffs, OEMs benefitted from robust demand for premium devices, especially in developed markets, said senior analyst Shilpi Jain.
Premiumisation has accelerated beyond earlier projections, propelled by expanded access to financing options, enhanced trade-in initiatives, and heightened promotional activities – all of which are effectively lowering the barrier to entry for higher-end devices.