Tokyo, April 24 || A new survey has revealed that the average hotel price in Japan during the latest quarter rose 15 per cent from the same period in 2019, before the start of the coronavirus pandemic.
The survey conducted by STR, a research firm that provides market data on the hotel industry worldwide, shows that the average price for a hotel room in Japan during the January-March quarter was 16,125 yen ($120), up by around $15.7 from the same period in 2019.
STR data also shows that the average hotel price in Tokyo was the highest in the country at 21,587 yen, up 17 per cent compared to 2019.
STR attributes the increase to the implementation of a government subsidy program aimed at promoting domestic travel and the recent easing of Covid-19 restrictions in the country, as well as the yen's weakness and surging consumer prices.