Seoul, Jan 12 || LG Display Chief Executive Officer (CEO) Jeong Chul-dong has vowed to address China's rise in the liquid crystal display (LCD) sector by improving the price competitiveness of its premium organic light-emitting diode (OLED) panels.
Jeong made the remark during a meeting with reporters in Las Vegas on Wednesday (U.S. time) on the margins of CES 2026, sharing his views on exhibitions by Chinese technology firms, news agency reported on Monday
"I had the impression that Chinese companies have made significant efforts in terms of resolution and costs for their LCD products in an attempt to catch up with OLED," Jeong said. "I felt that competition has intensified significantly."
Jeong, however, noted that OLED panels still stand out compared with LCD counterparts in terms of technology, adding that LG Display will continue efforts to cut costs for OLED products to counter Chinese rivals.
The CEO said such efforts will enable LG Display to supply price-competitive OLED panels to clients, helping them roll out affordable premium products amid the rise of budget LCD rivals.