Cupertino, June 10 || Analysts on Tuesday said that this year, Apple highlighted its one of the core strength: delivering a unified and seamless experience across all its hardware and added an additional visual appeal to it — the biggest visual overhaul after iOS 7.
Apple has previewed iOS 26 at its flagship developer conference ‘WWDC 2025’ here — a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps users rely on every day. The new design provides a more expressive and delightful experience across the system while maintaining the instant familiarity of iOS.
Counterpoint Research Director, Tarun Pathak, told that the updated visual design, featuring the new "liquid glass" aesthetic, is set to further enhance user engagement across Apple's device ecosystem.
“However, two announcements particularly captured our attention: ‘On-device AI for Developers’ and ‘iPadOS Reimagined’. The ability for developers to access Apple's on-device models through the Foundation Models framework, coupled with the introduction of Apple Intelligence across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro, is a positive move in its AI journey where it is being perceived as being behind wrt the competitors,” Pathak explained.